Elle is an artist and author and just a genuinely amazing human. You’ve seen her design work on Medium, Uber, and many other recognizable brands as she came out the legendary design firm, IDEO. She was part of the 30 Days of Genius series on this podcast where we took a deep dive into finding our calling with the help of her breakthrough book, The Crossroads of Should And Must. I’ve personally found the idea of Should vs Must as…