announcement

Leica Unveils the Summicron-SL 50mm f/2 ASPH for $4,495 – Photography Article

Leica has just announced the new Leica APO-Summicron-SL 50mm f/2 ASPH, a new “all-purpose” lens for the Leica SL full-frame mirrorless system.“Often seen as the standard focal length for full-frame cameras, this new 50mm promises a level of performance high enough to demand a spot in the gear bag of any photographer looking to take advantage of the L-Mount system,” Leica says. “Whether the task at hand is travel photography, studio work, architecture, landscape, portrait or documentary photography, the Leica…

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The World’s Smallest Full-Frame Mirrorless Camera – Photography Article

Last night, in addition to debuting three lenses everybody knew were coming, Sigma revealed something nobody saw coming: the L-mount Sigma fp, “the world’s smallest and lightest ‘pocketable full-frame’ camera.” We’ve known Sigma was working on an L-mount camera ever since the announcement of the L-mount Alliance, but the Sigma fp has taken everybody by surprise. Unbelievably lightweight and compact, the camera measures in at 112.6 × 69.9 × 45.3mm and weighs just 370g (422g with the battery and SD…

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Leica Unveils the V-Lux 5, the ‘Most Travel Ready and Versatile’ V-Lux – Photography Article

Leica has unveiled the V-Lux 5, the latest premium compact camera in Leica’s V-Lux lineup and a rebranded version of the Panasonic LUMIX FZ1000 II that was announced back in February. The Panasonic LUMIX DC-FZ1000 II Leica calls the new V-Lux the “most travel-ready and versatile V-Lux camera to date.” The overall design and specs of the V-Lux 5 are the same as the FZ1000 II. At the core of the camera is a 20-megapixel 1-inch CMOS sensor with an…

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Moment Unveils the World’s First Anamorphic Lens for Drones, and More – Photography Article

Smartphone lens maker Moment has been branching out more and more. From filters, to camera apps, to fanny packs, the company’s high-quality smartphone lenses have opened the door to a variety of products, and today they’re kicking that door wide open by announcing a line of lenses and filters for drones. Perhaps the biggest departure from the company’s original smartphone-shooter target market, the announcement comes after years of planning and many requests from Moment users. Unveiled through the brand’s fifth…

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Canon RF 24-240mm f/4-6.4 IS is First Full Frame Lens with Dynamic IS – Photography Article

Canon has officially announced the new RF 24-240mm f/4-6.4 IS lens, a new 10x all-in-one lens for full-frame mirrorless cameras with an “entry-level price tag.” The new lens is the 6th in the RF lineup and the first telephoto zoom lens. Nano USM in the lens provides users with fast and precise autofocusing when shooting both still photos and videos. It provides full-time manual focusing, allowing photographers to make adjustments while in AF mode. A pioneering feature of the lens…

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Canon Unveils the PowerShot G7 X III and G5 X Mark II – Photography Article

Canon has announced two new PowerShot G-Series point-and-shoot cameras, the G7 X III and G5 X Mark II. The cameras are successors to the PowerShot G7 X II and PowerShot G5 X, respectively. Both cameras feature 20-megapixel 1-inch stacked CMOS sensors backed by DIGIC 8 image processors. They can shoot at up to 20fps with a maximum ISO of 12,800. For video recording, both cameras can capture 4K/30p, 1080/60p (and 120p), HDR, and high frame rate movie with no crop.…

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KitSplit to Offer Theft Protection After $3,500+ Camera Gear Thefts – Photography Article

Since launching in 2015, KitSplit has become a popular peer-to-peer rental network for camera gear. But gear owners have been exposed to thefts through the service, and after a recent pair of $3,500+ thefts, KitSplit has just announced a Theft Protection Owner Guarantee, the first coverage of its kind. In October 2018, we published a post by a photographer named Peter who had his $4,500 camera kit stolen through a $95 rental. This past weekend, filmmaker Yohahn Ko shared his…

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Leica Unveils the M-E (Typ 240) Entry-Level M Rangefinder – Photography Article

Leica has just announced the new M-E (Typ 240) digital rangefinder camera. The camera is designed for newcomers to the M system, “making it the new entry-point of Leica M rangefinders.” Inside the M-E (Typ 240) is a 24-megapixel full-frame CMOS sensor backed by a Leica Maestro image processor and a 2GB buffer (up from the 1GB buffer of the original M240). The ISO range is 200 to 6400. Each of the cameras is handcrafted in Germany. The body is…

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Techart Unveils the World’s First Sony E to Nikon Z Autofocus Lens Adapter – Photography Article

The lens adapter company Techart PRO has announced the world’s first Sony E to Nikon Z autofocus adapter. The new adapter (TZE-01) is ultra-thin due to the 2mm difference in flange distance between the Sony E and Nikon Z mounts. Techart had to somehow cram a CPU chip into the tiny adapter, which measures just several millimeters thick total, and this chip can translate the signals between Sony lenses and Nikon cameras. Autofocus, auto-aperture, and lens stabilization capabilities are all…

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Hasselblad’s 35-75mm f/3.5-4.5 is the First XCD Zoom and Its ‘Best’ Lens Ever – Photography Article

Hasselblad has announced the new XCD 35-75mm f/3.5-4.5 lens, the first zoom lens in the X System lineup. The company says it’s a compact zoom lens with “prime lens performance.” The 35-75mm f/3.5-4.5 is the 9th XCD lens to be announced, joining the 21mm f/4, 30mm f/3.5, 45mm f/3.5, 65mm f/2.8, 80mm f/1.9, 90mm f/3.2, 120mm f/3.5, and 135mm f/2.8. “Delivering the same superb image quality from edge-to-edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom…

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Hasselblad’s New 907X is Its Smallest Medium Format Body Ever – Photography Article

Hasselblad has announced the 907X, the smallest medium format camera body ever made by the brand. Paired with the upcoming CFV II 50C digital back, photographers will be able to shoot medium format digital photography with a classic Hasselblad experience. The new body and back will “will connect Hasselblad’s photographic history into one system,” the company says. The CFV II 50C digital back will contain a 50-megapixel CMOS sensor that measures 43.8×32.9mm. The back will be compatible with most V…

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Hasselblad X1D II 50C is a Faster and Cheaper Medium Format Mirrorless – Photography Article

Hasselblad today announced the new X1D II 50C medium format mirrorless camera, a followup to the X1D, which became the world’s first compact medium format mirrorless camera when it was unveiled back in 2016. “In the pursuit to continue the journey of taking medium format outside of the studio,” Hasselblad has put enhanced electronics in the camera for faster performance compared to its predecessor. The live view has a faster refresh rate, there’s reduced shutter lag, reduced blackout time between…

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Fujifilm Instax Mini LiPlay Prints Audio Onto Instant Photos – Photography Article

Fujifilm just announced the new Instax Mini LiPlay (pronounced “lee-play”), a hybrid camera that aims to take instant photography to the next level with a set of never-before-seen features. The Instax Mini LiPlay is the smallest and lightest Instax camera ever made, but it contains the most features of any Instax camera. On the back of the camera is a 2.7-inch color LCD screen that allows users to view and select their photos for printing as Instax Mini instant photos.…

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Sony Unveils 200-600mm f/5.6-6.3 and 600mm f/4 Super-Tele Lenses – Photography Article

Sony today announced two major telephoto lenses for its full-frame FE lens lineup: the 200-600mm f/5.6-6.3 G OSS super-telephoto zoom and the 600mm f/4 G super-telephoto prime. These are the first two Sony FE lenses that reach 600mm. Paired with Sony’s 1.4x and 2.0x teleconverters, the lenses offer a reach of 840mm and 1200mm, respectively. With the introduction of these two new lenses, the Sony E-mount lens stable now features 33 FE lenses and 51 total lenses. Sony FE 200-600mm…

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Kodak Ektachrome E100 120 Medium Format Film Tests to Start in July 2019 – Photography Article

It’s the news that medium format film shooters have all been waiting for. Kodak has finally broken its silence regarding the release of Ektachrome 100 in 120 medium format. Introduced in late 2018, Kodak Ektachrome 100 in 35mm is based on the Kodak Ektachrome E100G E6 slide film that was produced until 2012. The famous Rochester-based film manufacturer has released an Instagram post to confirm that there will be a “coating trial” of the medium format version in “late July”.…

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Kamlan 50mm f/1.1 II is a $250 ‘Bokeh Beast’ for APS-C Mirrorless – Photography Article

The Taiwanese lens maker Machang Optics has announced the Kamlan 50mm f/1.1 Mark II lens, a followup to the popular first version of the lens that provided photographers with an affordable option for achieving an ultra shallow depth of field and beautiful bokeh. Machang Optics says its primary goal is “providing cost-effective large aperture lenses with high quality for every shutterbug and letting everyone enjoy the fantasy of large aperture lenses.” After hearing customer feedback regarding its first Kalman 50mm…

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100% More Power at a 25% Higher Price – Photography Article

Profoto today announced the new B10 Plus, a “slightly bigger brother” to the B10 that doubles the power to 500Ws from 250Ws while only adding about 25% to the price. “With the B10 Plus, shooting on location isn’t about problems, it’s about opportunities,” Profoto says. Because shooting on location forces you to make choices. For the most part, those choices inevitably come down to how much gear to bring and how much gear to leave behind. “Because if you’re shooting…

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What’s New With the iPhone’s Camera and Photos Apps in iOS 13 – Photography Article

The 2019 Apple Worldwide Developers Conference kicked off in San Jose yesterday, and Apple made several major announcements (including the new Mac Pro and 6K display) during the keynote presentation. One of the unveilings was for iOS 13, and a number of big improvements are coming to the iPhone’s Camera and Photos apps. Portrait Lighting Apple is “taking portrait lighting to a new level.” There’s a brand new Camera Portrait Lighting effect called High-Key Mono. Portrait Lighting effects are now…

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