Business

What’s Needed to Be Successful in Photography – Photography Article

We’ve all read the motivational quotes about creating work that matters and the 10,000 hours of practice to become an expert at something. This video gives us more than that and will make you understand the most important aspect of creating a life where you do what you love.  Amateurs wait for inspiration, where professionals do the work. That’s the one thing I’ve taken out of this video that’s been a part of my daily affirmation. What you’ve been doing up until…

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Why It’s Important to Know Your Value as a Photographer – Photography Article

In the world of professional photography, the value of our work doesn’t always line up with our client’s budgets. But as tempting as it is to take the money and run, holding firm can often be more profitable in the end. First off, I get it. I am a professional photographer am I make my living from my photography. If I don’t book enough work, the dog doesn’t eat. I like the dog. I want him to eat. When we first start off…

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Are Your Photos Secure? Get Focused with Our FREE Guide – Photography Article

You need to protect your pictures. But HOW? Our FREE guide outlines your photo backup options so your images can last for generations to come. If you’ve ever lost photos to a hard drive crash, you know the desperation of trying to recover your images, and the horror of telling a client you’ll have to reshoot. And if you haven’t lost any photos, well . . . your time is coming. Backing up your photos doesn’t happen by accident. It…

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I Let My Clients Pay What They Wanted and the Results Amazed Me – Photography Article

My business is about 90 percent dealing with individuals, and about 10 percent working with brands. I just moved into a new live/work studio and, to help break it in, I decided to hold a “Pay What You Can” sale and the results made me change my entire business model. For the first week of the sale, I limited myself to one shoot per day to try and keep things under control, however, all of the slots filled up extremely quickly and…

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Forgot A Photo Release Form? Think Again Before Submitting That Photo  – Photography Article

This post is for all the photo hobbyists who are starting to take photography more seriously. Before publishing or selling that photo, it’s worth exploring the finer points of privacy laws and why photo release forms are important. A photo release form is also known as a photo waiver or model release form, but it is not just for professional models. Anytime you take a photo that you plan to use commercially you need the paperwork backing up the subject’s consent.…

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Why Photographers and Filmmakers Should Not Follow the Advice of Many Books or Lectures on Business – Photography Article

There is an abundance of books on making business. They cover a lot of ground, mostly emphasizing marketing and selling, especially the latter. How practical is their advice to you as an artist? A Century of Economy in Seven Sentences Almost a hundred years ago, the majority of the workforce was in goods production and manufacturing. That included farmers, craftsmen, and workers in the factories. Less than 10% were engaged in services. Craft industries were not deemed “services.” Services were transportation,…

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Why Food Photographer Joanie Simon Made the Switch to PhotoShelter – Photography Article

Earlier this week we shared our thoughts about having a photography website in 2019 and why it’s essential to build your brand outside of the scope of social media. Besides beautiful websites with killer content, we’re also always on the lookout for people who incorporate PhotoShelter into their existing personal brand and photography business. Someone who recently caught our eye is Joanie Simon, a self-taught food photographer with an affinity for how-to YouTube videos and giving back to the food…

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This Will Help You Book More Photography Clients – Photography Article

Booking clients is easy once you understand how you can be their solution. If a potential client made it from a search engine to your “About Me” page, they’ve somehow pre-qualified themselves as a client. The same goes for clients who found you on Instagram and then made it to your website. Think of all the barriers to entry. Those platform moves mean a lot and should be recognized. By the time they reach your “About Me” page, they’re invested in…

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My Client Hated Their Photos. Here’s What Happened Next. – Photography Article

You never want to be the photographer saying, “my client hated their photos,” but if it DOES happen to you, here’s how to handle it! (Featuring THIS MODERN LOVE PHOTOGRAPHY) This is the last thing any photographer wants to hear from a client. It’s even worse when you know you delivered a beautiful collection of on-brand images. How can they possibly be unhappy??? This is exactly what happened to South Asian wedding photographer Sara Shaikh of This Modern Love Photography. Sara has…

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REMOVE – REPAINT – RESEAL – Time Lapse Photography Article

Click here to view the embedded video. The Gig Loyola Marymount University, an NCAA D1 school in Westchester, CA hired me to provide time-lapse and live-action footage for a marketing video they’ve put together to share with students, alumni and benefactors about the school’s rebranding mission. It’d been a little over a decade since their gymnasium floor was last tended to. As part of the rebranding campaign LMU had a new logo designed and launched a marketing campaign to get…

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The Power of the Pivot – Photography Article

Humans are the greatest adaption machines in the world. We are, by nature, made to adapt. Put a human in any kind of stressful or competitive condition and eventually, over time, the body and mind will adapt and learn to overcome that situation. This is our superpower, and not enough people use it efficiently. I believe there are two key things needed to survive in this industry: persistence and the power to adapt/pivot. That is it. There are many industry…

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How to Be More Confident as a Photographer – Photography Article

Confidence is one of those important attributes that are really useful for a photographer. While too much can definitely be a bad thing, not enough can dramatically reduce the opportunities you’ll have to make great work. Not having enough confidence as a photographer is a big problem when it comes to producing work and gaining clients. If it appears like you don’t believe in yourself, then you’re going to struggle to get others to be motivated to work with you.…

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Do I Still Need a Photography Website in 2019? – Photography Article

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans.As Facebook took over our lives in the early 2010s, we encouraged photographers to set up business pages. “Separate your brand from your personal profile!” was our…

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How to Talk to Clients When You’re Terrified of the Telephone – Photography Article

Have phone phobia? Get this introvert’s guide on how to talk to clients WITHOUT spending tons of time on the telephone. (Yes, it can be done!) Does your heart race when the phone rings? Do you put off returning calls until an embarrassing amount of time has passed? If you said yes, you’re not alone. Psychology Today recognizes telephone phobia as an expression of social anxiety, and mental health experts recommend “exposure and practice” as the first steps toward conquering…

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Amazon requests FAA approval of delivery-drone plans – Channel3000.com – Aerial Photography Article

Amazon requests FAA approval of delivery-drone plans  Channel3000.com – WISC-TV3 Amazon has grand plans to deliver packages to its customers via autonomous drones but first it needs to get clearance. >> Osmo Pocket vs. Osmo Mobile 2: Which One Should You Buy? Source link Share Tweet Share Pin Email Accidents Air transportation Air transportation safety Aircraft Amazon.com Inc Aviation and aerospace industry business Business and industry sectors companies disasters and safety economy and trade federal aviation administration Government organizations – US…

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For Pro Photographers, the Hustle Never Ends – Photography Article

“It was constant hustle for me the first three years (in business) full time.” I read this quote from a photographer-turned-business coach. It was advice in a Facebook group. I’m not certain the question that elicited this reply, but it doesn’t really matter. The statement stands alone. And if the response from this photographer-turned-business coach had been: “It’s been constant hustle since day one.” OR “I’ve never stopped hustling.” OR “Girl, get some comfy shoes and stock up on wine,…

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The Business Case for Using 6-Second Videos Over 60 – Photography Article

Brands use videos to capture attention, but holding attention spans is very difficult. Here’s why six-second videos are effective solutions to engagement. Digital content creation is a given for any brand determined to grow their customer base. Businesses are adopting omnichannel marketing programs to bring consumers into their respective orbits. That means producing content at ongoing rates and keeping all channels fresh and updated. After all, consumers need reasons to engage with your brand’s social or digital accounts. And, sometimes,…

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Hate in-person sales? Here’s how to sell BIG online! – Photography Article

Hate in-person sales? This photographer shows you how to sell albums online through ShootProof – TONS of them! See how she does it… (Featuring ASHLEY WILBUR) Hate in-person sales? Here’s how to sell albums online! | A collection of Ashley Wilbur’s albums by Miller’s Lab sits on a table. This is how photographer Ashley Wilbur describes her albums – albums she not only sells, but uses for her own family’s photographic stories. “One of my fondest memories is going to…

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The Introvert Advantage with Beth Comstock – Photography Article

Even though I’m an extrovert, I have a feeling the future favors the introvert. Beth Comstock was at the CreativeLive studios in Seattle and I could not help but snag her for a quick moment to pick her brain on one of the most popular topics on my channel — navigating an extroverted world as an introvert. As a self-described introvert, Beth knows what it’s like to find elevate your strengths and have the courage to defend your creative ideas.…

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Why That Thing You’re Dreaming of Won’t Make All the Difference – Photography Article

We all have goals and aspirations — and I think that’s the only way for structured growth — but achieving these aims will often result in a false dawn. TL;DR: The goals you set yourself, when achieved, will more often than not improve your career. However, they will almost never revolutionize it in the way you think they will. When I started taking my photography seriously, I set myself goals. I had a mixture from short-term and realistic to stretch goals…

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You Don’t have to Be Rich to Build Your Dream Photography Business – Photography Article

Can you actually build your dream photography business without spending big bucks or taking out loans? This photographer says YES! See how… (Featuring SARA KEITH) “Photography has such a low barrier to entry.” This is the conventional wisdom driving the harmful stereotype that photography is somehow an easy career path. In truth, becoming a photographer is anything but easy. Significant equipment costs are the first barrier to hurdle, with marketing and booking clients a close second. Keep reading to learn how…

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Why You Should Use an Agency to Support These Five Creative Requests – Photography Article

There are many times where agency support is invaluable. Find out which five creative tasks you should consider using an agency to support and why. This post is a follow up to “5 Creative Requests You Should be Taking In-House and Why.” As we outlined in part 1 of our article, it doesn’t always make sense to outsource every creative task to an agency. Because agencies are expensive (upward of $600 an hour for some New York-based companies) and often…

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A Week as a Professional Photographer – Photography Article

Before I became a photographer, I had ideas as to what the career might be like, boy was I wrong. Here is what a week as a professional photographer looks like. I want to add a bit about me first, as I know that every ones career varies wildly with there being so many genres in our profession. I work as a commercial food photographer in the UK specializing in ad campaigns for large brands. I work from my studio…

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Instagram to be Renamed to ‘Instagram from Facebook’ – Photography Article

Instagram is getting a name tweak as Facebook seeks to signal its ownership and control over its subsidiary apps. The photo-sharing app will soon be called “Instagram from Facebook.”The Information first reported on the change, which will be shared by WhatsApp, turning it into “WhatsApp from Facebook.” The new “Instagram from Facebook” name will initially appear on the listings for the app in Apple’s App Store and Google Play, but it seems likely it’ll be used on the splash screen…

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How To Write A Press Release For Photographers – Photography Article

[Total: 0    Average: 0/5] There are numerous media outlets in the world today, and they are all searching for well-written news as well as eye-catching photo reports. Because of this daily need for content, you can try to contact either small or large media companies (depending on your experience) and offer your services. But before you do that, you have to know how to write an effective press release.We will give you a couple of essential tips and tricks…

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3 Clever Customizations Make it Easy for Photographers to Track Clients – Photography Article

Photographer studio management software helps you track clients, contracts, invoices, and more. But what if you could go even further? Track clients faster and smarter with three clever customizations to one of the world’s leading photographer studio management platforms. With improved integration between ShootProof and Táve, you can offer every client a personalized experience without investing any extra time or money. After all, the whole reason you went into business for yourself was to have more of both! Here are…

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3 Simple Strategies for Sourcing Inclusive Imagery – Photography Article

Explore inclusive imagery with Mercado McCann, following their Cannes Lions Bronze-awarded Offset by Shutterstock campaign “New Stereotypes Available.” A picture may be worth a thousand words, but not all pictures are created equal. It can be difficult to select imagery that accurately reflects the world around us. To do so requires looking beyond the borders of our established biases and perceptions. Image galleries today offer a broad range of subjects, spanning every age, race and gender. But many of these…

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Here’s What The First 5 Posts For Your Photography Blog Should Be. – Photography Article

[Total: 0    Average: 0/5] You have probably been told that as a photographer, you should really write a blog to help your images get seen. In fact, we at Light Stalking have written copiously about it. But talk is one thing, writing it is another. How long should it be? How often should I write and most importantly what should I write about? The answer to the first two is 600-1000 words and once a week if you can. The…

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Dar Al Hekma and Abraj Avenue sign an agreement to open Dukkan DAH – Photobook Photography Article

Dar Al Hekma University (DAH) and Makkah’s largest department store Abraj Avenue signed Thursday July 25th in Jeddah an agreement to open Dukkan Dar Al Hekma at Abraj Avenue. The new partnership will open doors for young and senior designers of Dar Al Hekma University to display their artistic works in a dedicated section for retail at the Abraj Avenue department store. It will also allow DAH students to gain international exposure through Dukkan Dar Al Hekma, which was launched…

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You Get What You Wait For – Time Lapse Photography Article

18 hours of continuous pouring. 1350 concrete trucks. 8 pumping trucks. Middle of the night through sun rise. A target rich environment. AWESOMENESS! I had the job. It was mine. We agreed on the price. The scope of work. The deadline. I had sent in the insurance certificate, the W-9 and deposit request. Just had to wait for final approval from upstairs. Then like a fart in the wind, it was gone. Poof. Disappointed? Most certainly. But when big business…

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