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Comparing Three of the Most Popular Medium Format Color Films – Photography Article

If you’re just getting started with medium format film photography, NYC-based photographer and YouTuber Willem Verbeeck created a useful comparison video that may help you decide on your first 120 film purchase. In the video, Verbeeck compares three of the most popular 120-format color film options currently on the market: Kodak Portra 400, Fujicolor Pro 400H, and Lomography 400. All three will cost you between $6 and $8 per roll of 16 exposures—$19 for a 3-pack of Lomography 400, $35…

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Searching for the ‘Ideal’ Image Sensor – Photography Article

Like it or not, much of the conversation around image quality these days revolves around sensor size. When Sony announced the a7R IV, it boasted image quality that “rivaled medium format.” When people defend Micro Four Thirds, they show off their ultra-portable system and claim the images are “indistinguishable from full-frame.” And then you have tweets like this: Full-frame has all-but taken over as the professional ‘standard.’ But why? And does it even deserve that title? I don’t think it…

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Why I Won’t be Switching to the Fuji X-T3 – Photography Article

I’m a big Fuji fan. I love my X100F and have been thinking about switching to Fuji for my professional work for a while now. The X-T3 is a fantastic camera: fun to use, well-built, excellent image quality and focus. I love it, but I can’t use it. One of the reasons I want to move to a crop-sensor mirrorless camera is the smaller form factor and reduced weight. Carrying all that gear for an 8-hour wedding day can be…

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Venus Optics Launches World’s Widest Rectilinear Lens for Fuji GFX Cameras – Photography Article

After briefly announcing the lens over a year ago, Venus Optics has finally launched the “world’s widest rectilinear lens for Fujifilm GFX,” announcing the pricing and availability of the Laowa 17mm f/4 Ultra-Wide GFX Zero-D. The 17mm f/4 Zero-D medium format lens features a 113° field of view from its 13mm full-frame equivalent focal length. Its optical formula is comprised of 21 elements in 14 group, and it’s the fourth lens to be given Venus Optics’ “Zero-D” designation, indicating that…

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Image Quality and High ISO Comparison – Photography Article

When Sony announced the 61MP a7R IV this week, both presenters were quick to say that the camera’s full-frame sensor “rivaled medium format” thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out. Granger happens to have the Fuji GFX 50r, Hasselblad X1D II 50c and Sony a7R IV in his studio right now, so he decided to do a quick shoot with a non-model and…

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Its Smallest Medium Format Lens Yet – Photography Article

Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.). With a full-frame equivalent focal length of 40mm and a reasonably fast f/3.5 maximum aperture, Fujifilm is targeting this lens at street shooters who have also picked up its rangefinder-style GFX 50R. The press release…

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Canon Increased Market Share in 2018 But Camera Market Continues to Bleed – Photography Article

Nikkei published its 2018 digital camera market trends report yesterday, and the news is grim. While Canon, Fuji and Olympus all saw their global market share increase last year, total sales volume for digital cameras dropped by a whopping 22%. The story is perhaps rosiest for Canon, whose 40.5% market share represents an increase of 3.9% over 2017. Meanwhile, its closest competitors both saw market share drop, with Nikon logging 19.1% (a decrease of 2.7%) and Sony at 17.7% (a…

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