Marketing

Do I Still Need a Photography Website in 2019? – Photography Article

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans. As Facebook took over our lives in the early 2010s, we encouraged photographers to set up business pages. “Separate your brand from your personal profile!” was…

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Do I Still Need a Photography Website in 2019? – Photography Article

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans.As Facebook took over our lives in the early 2010s, we encouraged photographers to set up business pages. “Separate your brand from your personal profile!” was our…

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Facebook Finally Launches Instagram Scheduling Through Creator Studio – Photography Article

A recent update to Facebook’s Creator Studio has added a highly requested feature for Instagram power users and marketers: the ability to natively schedule Instagram posts and IGTV broadcasts ahead of time. The news spread across social media marketing channels earlier this week, but has remained somewhat quiet on the rest of the Internet. Yet, this update is definitely a big deal, removing a major pain point for professional photographers who use Instagram to market their services and spread the…

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Major Instagram Ad Partner Banned for Tracking Users’ Locations and More – Photography Article

Following a shocking expose from Business Insider, major Instagram ad partner Hyp3r has been banned by the platform for tracking millions of users’ locations, saving public Instagram Stories, and automatically scraping user data. Hyp3r is “an award-winning location-based marketing platform” based out of San Francisco. The marketing firm has raised over $23 millions in funding, and up until yesterday they were identified as a trusted Facebook Marketing Partner. It offers location-based marketing data to brands, allowing, say, a hotel to…

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The Business Case for Using 6-Second Videos Over 60 – Photography Article

Brands use videos to capture attention, but holding attention spans is very difficult. Here’s why six-second videos are effective solutions to engagement. Digital content creation is a given for any brand determined to grow their customer base. Businesses are adopting omnichannel marketing programs to bring consumers into their respective orbits. That means producing content at ongoing rates and keeping all channels fresh and updated. After all, consumers need reasons to engage with your brand’s social or digital accounts. And, sometimes,…

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Hate in-person sales? Here’s how to sell BIG online! – Photography Article

Hate in-person sales? This photographer shows you how to sell albums online through ShootProof – TONS of them! See how she does it… (Featuring ASHLEY WILBUR) Hate in-person sales? Here’s how to sell albums online! | A collection of Ashley Wilbur’s albums by Miller’s Lab sits on a table. This is how photographer Ashley Wilbur describes her albums – albums she not only sells, but uses for her own family’s photographic stories. “One of my fondest memories is going to…

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Why You Should Use an Agency to Support These Five Creative Requests – Photography Article

There are many times where agency support is invaluable. Find out which five creative tasks you should consider using an agency to support and why. This post is a follow up to “5 Creative Requests You Should be Taking In-House and Why.” As we outlined in part 1 of our article, it doesn’t always make sense to outsource every creative task to an agency. Because agencies are expensive (upward of $600 an hour for some New York-based companies) and often…

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8 Invaluable Marketing Lessons that Photographers Should Implement – Photography Article

Why do photographers need to market themselves? In a phrase: so that you don’t starve to death. No, but seriously. Otherwise, you risk ending up like Vincent van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.” A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they…

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3 Simple Strategies for Sourcing Inclusive Imagery – Photography Article

Explore inclusive imagery with Mercado McCann, following their Cannes Lions Bronze-awarded Offset by Shutterstock campaign “New Stereotypes Available.” A picture may be worth a thousand words, but not all pictures are created equal. It can be difficult to select imagery that accurately reflects the world around us. To do so requires looking beyond the borders of our established biases and perceptions. Image galleries today offer a broad range of subjects, spanning every age, race and gender. But many of these…

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One Simple Step to the Ultimate Portfolio Review – Photography Article

It’s worth paying for a professional portfolio review. But what if the ultimate review tool is already at your fingertips? Here’s what you need to know. (Photos: KRISTIN BROWN PHOTOGRAPHY) No matter how long you’ve been in business, a thorough portfolio review will always reveal fresh ways to promote your brand and fine-tune your visual messaging. A portfolio review will help you: know what your clients love so you can deliver consistent value every time show your best work and attract…

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The Importance of Consistency in Content Marketing – Photography Article

Consistency is an important consideration for any content strategy, but is often overlooked. View our infographic to find out how marketers feel about content consistency. In the sea of content that consumers view and engage with everyday, consistent visuals are an important element in helping build up long term memory of what a specific brand looks and feels like. For brands with always-on content strategies, consistency helps build up that recognition over time with every visual or piece of content…

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Sell More Photos with this 1 Quick ShootProof Feature – Photography Article

No one wants to buy boring products. Here’s how to build a beautiful ShootProof shopping cart that will sell more photos and entice more clients! Browse through Twig & Olive Photography’s website, and you’ll be entranced by their creative compositions and masterful post-production. Who better to sell prints and products online than a photography team with this kind of skill? But the Twig & Olive team knows: even the most skilled photographers can sell more photos if they’ll show their…

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5 Creative Requests You Should be Taking In-House and Why – Photography Article

While agencies can be a great solution to solve resourcing issues or skill gaps, many day-to-day creative tasks are better kept in-house. Find out what tasks you should be taking in-house. A recent survey from Gartner showed that more than half of marketers rely heavily on agencies and external marketing partners for strategy or execution tasks. And while agencies can provide solid creative support, leaning on them for basic studio production simply isn’t efficient—resource-wise or cost-wise. You and your marketing…

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ZEISS Apologizes for Ariel Photoshoot After Social Media Backlash – Photography Article

ZEISS has issued an apology after a promotional photoshoot featuring its latest Otus lens struck a negative chord with a large number of the brand’s followers on Twitter, who accused the brand of being sexist. The offending photoshoot from Animefest 2019 featured model Katka Kavanova dressed up as Ariel from the classic Disney film The Little Mermaid holding the new ZEISS Otus 100mm f/1.4. Two end-result images and one behind the scenes shot were posted to the brand’s Twitter account…

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Love, Like or Hate It? Social Media And Your Photography – Photography Article

How do you feel about social media from a photography perspective? How do you interact with your channels of choice? For most of us, our involvement in social media has happened over time. How we use and engage with others today probably looks a bit different than it did five years ago. If you’re a photographer, it is almost a necessity to have some level of interaction to promote your work, services and products. Claim Your Free Camera Craft Cheat…

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Why Weird Stock Photos Sell – Photography Article

Get a little weird with Shutterstock’s Strange Things trailer, and discover why weird stock footage captivates audiences in whole new ways. The nature of stock imagery is changing, or more specifically, getting weirder. According to Google, search interest for “weird stock photos” has more than doubled in the past five years — growing faster than perennial favorites such as “business stock photos” or “stock photos of people.” Whereas a decade ago, an office worker smiling and holding a cup of…

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4 Visual Trends on Instagram to Inspire and Invigorate Your Feed – Photography Article

If you’re feeling burnt out when it comes to your brand’s Instagram, keep scrolling. You’ll learn about a few visual trends on Instagram to inspire you and your feed. Let’s face it: Instagram can be a chore sometimes, especially for businesses that have dozens of other marketing and social media related tasks on their to do lists. But the fact remains that Instagram is one of the most popular marketing channels right now, and one of your best chances for…

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Increase Creative Output by Navigating the Creative Partner Economy – Photography Article

Everything marketers need to know about choosing between a creator content platform or an influencer content platform to increase their creative output. Where would marketers be without creative partnerships? Whether you’re trying to expand your online reach, sourcing visuals for ad creatives, or producing posts for a busy social media calendar, working with a partner that specializes in digital marketing provides brands with the content they need to connect with their target customers. In general, there are two types of…

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A Wedding Planner Shares Her Secrets – Photography Article

Vendor referrals can take your business from bland to booming! Our pro shares how to get more clients by building a rapport with the wedding planner. (Featuring CHANDANI CHANDEKAR and RAHUL RANA) A whopping 85% of wedding planner Chandani Chandekar’s clients ask her to recommend a photographer. In the fiercely competitive markets of Chicago, Illinois, and Washington, D.C., getting on Chandani’s preferred photographer list could mean the difference between a slow calendar and one that’s bursting at the seams. We…

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5 Photographers Share What They Wish They Knew Earlier: Branding and Marketing Edition – Photography Article

In the spirit of our upcoming guide on branding and marketing, we asked a handful of our amazing members to share the stories of their big breaks, the proudest moments of their careers and the lessons they’ve learned along the way. Whether the invaluable stories and insights shared here encourage you to try something new or reinforce the business decisions you’ve already made, we hope you’ll be motivated to shake things up when it comes to your approach. The biggest…

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Improving Your Brand-Agency Relationships – Photography Article

Increasingly, brands are re-evaluating how to resource their marketing teams. Here are a few ways to navigate the growing uncertainty between marketing teams and agencies. There’s a growing trend in marketing where many brands are taking their content and creative work in-house and out of scope from their agencies. It wasn’t long ago that agencies were the only solution for marketers to access the top talent in their field. But today the pressures of changing needs from brands, new self-serve…

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17 Tips for an Easy, Affordable Styled Shoot – Photography Article

Can you make glamorous photos on a tight budget? Our 17 tips will help you create a stunning, affordable styled shoot your clients will love! Portraits in Joshua Tree National Park practically guarantee a gorgeous outcome. Add in an elegant everyday item such as an acoustic guitar, and you’ve turned those portraits into a story. Other simple props include: books bound together with a leather strap a lantern, for photographs at twilight balloons (Just don’t release them when you’re done!…

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Construction Guy Instagram Influencer Turns Out to Be Coffee Ad Stunt – Photography Article

A construction guy named Omar in Austin, Texas, became an “Instagram influencer” recently after attracting hundreds of thousands of followers to his @justaconstructionguy account with just a handful of photos. But it turns out the guy was a carefully crafted persona designed to help a small coffee shop sell coffee. After being created in May, the account shot to Insta-stardom when it was Tweeted out by Twitter user @barbzlovescarbs, who purported to be Omar’s daughter. In his photos and captions,…

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How Long Can Instagram Videos Be (and Other IG Video Questions) – Photography Article

How long can Instagram videos be? Find out with this complete guide to IG videos and IG stories and create masterful videos to capture your audience’s attention. Instagram is an excellent tool for businesses to reach their customers with emotion-filled content. It also gives users a platform to share their most exciting experiences with friends, family, and followers. So, how long can Instagram videos be? Is There a Limit for Instagram Video Posts? Video posts made to your Instagram feed…

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The multiple benefits of time-lapse images – Time.Lapse Photography Article

Typically a time-lapse photography service includes HDR images taken at regular intervals, which are then skilfully edited together to form an enticing video. But the benefits of a time-lapse image archive do not stop there. Part of a traditional time-lapse offering from a professional provider includes an online archive which is populated with images captured by the camera system. This takes place remotely: as the camera system captures an image, this is fed back to remote servers via wireless technologies.…

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What Is IGTV and How to Use It – The Value of Powerful Video – Photography Article

Learn everything about Instagram’s new IGTV platform and discover tips for creating powerful IGTV videos for your business. Smartphone users have been able to upload videos to their Instagram account for a while, with one main drawback: a 60-second limit to video size. IGTV is the answer to this obstacle, and a whole new creative outlet for content creators and brands on social media. What Is IGTV? Instagram TV is a platform where users can create their own TV channel.…

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What to Include in Your Company Brochure – Photography Article

Create a dynamic company brochure for your business today. From engaging content to memorable images, find out how to make your brochure stand out. While everyone focuses on digital marketing, it can be easy to forget how essential print marketing is to your business. Your company brochure is an effective way to reach a new audience, one who may not interact with your online presence or other forms of advertising. Learn how to create a professional brochure with all the…

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Six Brochure Folds Guaranteed to Catch the Eye’s Attention – Photography Article

Learn six effective brochure folds for print marketing campaigns and what makes them so spectacular (and memorable) for your business. Brochures are an excellent marketing tool to summarize key concepts in a way that grabs attention and is easy to remember. Choosing the right fold is almost as important as the content you place on each page. Here are six types of brochure folds that provide great results. The Half Fold: Simple and Clear The half fold consists of a…

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Zain and the art of values-based branding in Ramadan – Photobook Photography Article

The Kuwait-based telco Zain has led the way on integrating societal messages into its Ramadan advertising campaigns. When will other firms follow suit? I’ve often talked about the importance of telling a story through values, be it in advertising or through narrative-building. And yet, it still surprises me how few brands in the Middle East are looking to move beyond simple product marketing to embrace a bigger cause. Think of your Nikes, your Ikeas and all of those FMCG firms…

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These Easy Photography Gift Registries Will Double Your $$$ – Photography Article

Create photography gift registries with this simple ShootProof hack! Sell more by helping your clients crowdfund their wedding and newborn photography. (Photographs: DORIE HOWELL, co-founder of IPS Masterming) Today’s shoppers love the simplicity of purchasing presents online. From crowdfunded baby cribs to pre-paid honeymoon excursions, gift-giving is easier than ever – especially when the recipient uses a gift registry! Washington, D.C., area photographer Dorie Howell offers her clients their own online photography gift registries – and she creates them directly through ShootProof. “People…

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